6 Easy Steps to Creating A Download Page, Your Gateway To Selling Online Products

A question online I seem to hear a lot goes something like
this:

How can I find out how to set up a download page to sell my products? Other marketers that I’ve asked won’t take the time to tell me how it’s done…

While that’s a pretty common question that seems to stump many who download products all the time, but have no idea how it’s done.

If you are one who wants to get on the other side of the sale – the selling side – the following information will show you how it’s done.

Here’s a way to set up a download page so you can have your own products ready to sell.

The first thing to understand is that a download page is associated with a web site domain. It’s one of the elements within the domain where you’ll have a main sales page that offers your product. Then, after a sale takes place, the customer must be sent to the download page in the process.

Setting up web directories (simple folders) and webpages is what this entails.

Note: Part of this process includes having an autoresponder to generate email receipts to confirm sales orders. However, the usage of autoresponders is another subject all in itself that we won’t cover here. But you will need use an autoresponder in conjunction with the download process so be sure to learn more about that as well.

Check out Aweber.com or GetResponse.com, etc.

Let’s get started on setting up the download process…

Follow these 6 steps to create your digital download system:

1) Create a new folder within your main website root directory and rename it.

For the sake of example let’s say your main website is My-New-Site.com. Right click inside that folder and from the menu select new folder and rename it. Now you have created a new sub folder directory within the root directory to house your product.

(Keep in mind there will also be a separate sub folder to house all your images for instance, like an ebook cover,
etc)

Now let’s rename this new added sub folder, MyProduct.
(Note: you can name the folder anything you prefer that would be appropriate for your product).

Now we have http://www.My-New-Site.com/MyProduct as an added sub directory to the root site folder that points to this product you want to set up for download.

Important Note: In each folder on your directory should always create an index.html page which is the default page for a particular directory.

This is in case someone tries to find what’s in your web folder by backing-off characters of your URL. Without index pages in your folder directories they could find all your links leading to all your pages and files making them vulnerable. But with an index page inside the folder, it will default to that page only and that’s all they will see.

Note: An index page can be the main default page to the main website or a product sales page, landing page or even an error page, etc.

When you use an index page as an error page, it mainly deflects your site links from being revealed. Thus, any text you want them to see can be displayed on the error page to greet them.

For instance, in case someone finds one of your inside folders within your URL, you could have this type of message in text there…

You Have Reached This Page In Error. Please Click This Link To Continue.

Then point them to your main home page or someplace else.

Now getting back to our scenario of your download page set up…

The content of the index.html (or index.htm) in the MyProduct folder can have on it sales page copy that sells the product you want to offer. Therefore, when someone types
in: http://www.My-New-Site.com/MyProduct
your sales page will appear.

i.e. The sales page could have sales copy, order buttons and links on it, etc.

2) Now let’s name your product, ebook-xyz.pdf. It’s the PDF file you want to sell and have ready for download.

3) In your MyProduct folder copy your download file/s like:
ebook-xyz.pdf, etc, into it. Note: You can have several download items in your download folder. These could be PDF ebooks or .EXE software in zip files or even fre e reports to give away, etc.

Also note, you could set up yet another sub directory for all your download products however for the sake for this tutorial we’ll keep it simple.

4) Now let’s create the actual download page and name it something like: dlp.html.

That stands for “download page” but don’t name the page so blatant if you don’t want people to easily figure out your download web address.

But for purposes of understanding this download page concept we will use it as an example only.

Create a new web page in your web editor program. For example, in the MyProduct folder you’ll create, name and save your download page as: dlp.html.

Now add written content to your download page that will instruct your visitors on downloading from the links you’ll provide on this page.

5) To create a download link write text that says something
like: Click Here To Download. Next, highlight that text in your web editor and while it’s still highlighted go to the area where you can insert a hyperlink and then type in the web URL to create your download web address.

6) When creating a download web address (which is a webpage your customers can download from) what you’ll include is the http, the www, your domain name, your product folder and your download page name itself. And that’s how we arrive at this download page web address:

http://www.My-New-Site-.com/MyProduct/dlp.html

(this is your download page you send customers to)

Once your customers click on your download link and if you have all the elements loaded up to the web server in the proper folders, they will be able to download the designated file to their computer hard drive.

And finally, when you add the actual file name of your download product (ebook-xyz.pdf) onto the very the end of your web address, it will look something like this:

http://www.My-New-Site.com/MyProduct/ebook-xyz.pdf

This is your download link your customers actually download off of your download page.

Also, try to comprehend the info from this following page which is also related to setting up folders for a website.

Scroll down the page and look at how the web site folders are laid out…

http://www.123WysiWyg.com/help

Be sure not to have any spaces between your characters when creating your web links used for sites and if you want space between characters, use hyphens rather than underscores.

Now your download web address can be put into a web browser and your customers download the product/s they bought and you’re in business!

IMPORTANT: When you create this download page you must understand you’re building it on your computer’s hard drive first – then after it’s completed, you must load up the web folders, i.e. your webpages and all their files sent up to
your web server creating a duplicate website copy online.

This procedure is called FTP as in, File Transport Protocol. But don’t let the name scare you as I have a free report that simplifies the process and you can get it free right here: http://www.ImpactInfoMarketing.com/FTP-Made-Simple

Also Note: To sell digital products online you’ll need a shopping cart so you can receive payments and give your customers a way to pay for your products.

Here’s a few good ones you can use that make it easy:

Paypal.com
Clickbank.com
PayDotCom.com

If you want more shopping cart options, you can do a web search on the term “online shopping cart”.

Just let the shopping cart handle the order processing and once you get your order button links set up on your sales page, you’re ready to start selling online because now you know how to deliver digital download products.

By Michael Nicholas,
Copyright, All Rights Reserved.

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